Six Steps to Ensuring Site Visitor Returns
An article by Searchfeed.com Corporate Communications
A captivating and successful Pay Per Click affiliate implementation encourages Internet visitors to leave a site through a profitable exit route, while still ensuring they will come back for return visits. Accomplishing this goal means integrating relevant content that maintains branding and creates a valuable site resource through proper content placement and advanced integration tools. This may seem like a difficult process, but it can easily be achieved through the following six simple steps.
1. Create a place of value and interest for online visitors. Start by adding site features that encourage interaction. For example, providing polls, review sections or article submissions, creates a more robust resource that visitors will want to come back to. This prevents the affiliate site from being seen only as “a middle man” and provides visitors with additional outlet to informational sources.
2. Research site user behavior patterns. Studying and understanding visitors’ activity patterns can offer valuable insight and allow for fine-tuning of site content to further satisfy Internet visitor’s need. This will capture their interest and help to establish a more solid site audience.
3. Only add relevant site content. It’s as simple as that. Content or information-based affiliate sites should provide relevant content that matches their site’s theme or focus. Don’t make the mistake of adding non-relevant terms just because they have a higher cost per click. If an Internet surfer comes to a site looking for refrigerators, they are not likely to click on a paid link for diet pills. Relevant content presents more options to the visitors, again ensuring confidence, and prompting return visits.
4. Place sponsored content where it is immediately visible. Without overwhelming a site, place content “above the fold” or where it is clearly visible upon first viewing the homepage. This places the information at the visitors’ hands, allowing them to either choose further explore the site or click on an ad to transport to outside sources.
5. Be conscious of site aesthetics. Site aesthetics is an important consideration as it can influence the visitors’ experience. Coordinating all fonts and colors to be consistent with the sites’ branding can easily create a visually pleasing site. With most types of text-based ads, the look and feel can easily be adjusted to exactly match a site.
6. Use all integration tools available. Take full advantage of integration tools that provide value-added services for site visitors. Tools like Searchfeed.com’s Search Engine Generator or the MIVA Ad Revenue Xpress’ Search Box feature, simply places a paid search box on an affiliate’s site. These methods maintain site branding and create an additional resource for visitors. Using tools that maintain branding through seamlessly integrated content further secure a higher percentage of site visitor returns.
In conclusion, if knowledge is power than any affiliate has a powerful advantage if they use the above six steps to get maximum results from a PPC program. The use of enriched content, excellent matches between informational and ad placement can provide a positive experience for visitors, ensuring their return.
