Six Flags and Eastman Kodak have formed a new partnership for Kodak to become the exclusive supplier of souvenir photo products and services for the theme park.
Under the agreement, Kodak will manage in-park photography at Six Flags theme parks, offering photos with Looney Tunes and Justice League characters at each park or online. In 2007, Six Flags will launch a new program at select parks to offer photos from theme park rides via e-mail or text messages moments after the rides end. Kodak will also place Kodak Picture Kiosks and offer digital products and services, including film and one-time use cameras at the parks.
“The Kodak brand is well-known and trusted for preserving and sharing family memories, thereby connecting Six Flags even more strongly to the family audience we’re targeting,” said Mark Shapiro, Six Flags president and CEO in a statement. “This new relationship is also pivotal in that it serves to enhance the in-park guest experience while enabling us to drive revenue per guest.”
Terms of the partnership were not disclosed.
The deal also calls for a number of co-marketing opportunities, which include Six Flags ticket offers at Kodak’s Santa Mall holiday photo program. Kodak will also distribute Six Flags offers to its customers via e-mail blasts, online purchase order confirmations and online newsletters, the company said.
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