Six Flags, Inc. has created an entertainment and marketing department focusing on the family audience at its parks around the country.
“At Six Flags, our mission is to surround the best rides in the world with entertainment from the fields of music, theater, sports, film and television,” said Mark Shapiro, Six Flags’ president and CEO, in a statement. “We want to be about more than rides— Flags must be about a wider, more fulfilling experience. We also look forward to recharging our broad relationship with Warner Bros. through such great brands as Looney Tunes and DC Comics.”
The new department, based in New York City, includes in-park entertainment, promotions, licensing agreements, advertising, communications and investor relations.
Former ESPN executive Mike Antinoro will lead the division as EVPentertainment and marketing.
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