Hotel chain La Quinta and Sirius Satellite Radio are running a joint promotion that lets business travelers sample and even win Sirius service.
La Quinta guests get an instant-win game piece when they check in; guests then enter the game piece code online to see if they’ve won. Three hundred winners get a Sirius Sportster Replay “Plug and Play” radio, a car adapter, and a one-year subscription to Sirius radio service. Non-winners get a seven-day trial of Sirius online.
“We wanted to speak directly to the daily trials of frequent business travelers who are seeking comfort, relaxation and value while out on the road,” said La Quinta executive VP-marketing Sandy Heilman in a statement.
The campaign runs through April 30 via Ryan Partnership, Wilton, CT. A 10-week flight of print ads, radio spots on Sirius and P-O-P in hotels support.
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