Simply Asia Foods is launching its largest marketing effort this fall with an integrated effort to let people know that cooking Asian food at home is really quite easy.
The campaign, called Real Asian Made Simple, introduces consumers to Asian cooking by incorporating TV chef Katie Chin as the spokesperson. Alcone Marketing Group, which was named agency of record for the Simply Asia and Thai Kitchen brands in June, is handling the work.
Chin is featured on a new portal, RealAsianMadeSimple.com, where cooking demonstrations and tips are available. She will also do PR engagements.
Print ad in this month’s edition of Real Simple magazine, FSIs in national newspapers and e-mail support the portal.
Also at the site, a contest running through Nov. 23 offers the chance to win an Asian feast for 10 in the winner’s own home hosted by Chin. Katie Chin cookbooks will be awarded to 20 first-prize winners along with $100 worth of Simple Asia product coupons.
“The whole notion here is to drive home the fact that Asian food is very easy to prepare,” said Scott Bolonda, vice president general manager of Simple Asia Foods.
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