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| Penny Reiss |
Showtime Networks has hired Penny Reiss to serve in the newly created position as VP-product integration for the network.
In her new role, Reiss is in charge of coordinating day-to-day responsibilities associated with product integration, including forming product alliance, commercial tie-ins and merchandising opportunities with outside companies. She is also charged with creating relationships with external marketing partners, including retailers, major Web sites and consumer product companies.
Reiss, who reports to Melinda Benedek, executive VP-business affairs and production and Len Fogge, executive VP-creative and marketing, started her new job in February.
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