Staples Inc., Framingham, MA, has named Robert J. Moore executive vice president of marketing. In his new position, Moore will be responsible for the strategic, operational and financial aspects of Staples’ marketing programs, including television, print and radio advertising, direct mail and special programs. He also will support the marketing efforts of the retail, catalog, contract and Internet businesses in order to maximize advertising and marketing synergies. Moore will report to Ronald L. Sargent, president of Staples Inc., and serve on the company’s senior management team.
Brookstone, Nashua, NH, and Cyberian Outpost have entered into a co-marketing agreement to create a Brookstone mini-store that has been fully integrated into the http://www.Outpost.com site. Over 250 of Brookstone’s best selling Internet items will be accessible from the site’s home page. The mini-store will be featured as part of a television and radio advertising marketing campaign to drive consumer traffic to the site.
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