Short Cuts

Opt-in e-mail list management firm NetCreations Inc. (http://www.netcreations.com), based in New York, has begun its initial public offering of 3.3 million shares of its common stock at a price of $13.00 per share. The shares will trade on the Nasdaq National Market under the ticker symbol NTCR.

Office supplies marketer Staples, Inc., Framingham, MA, has sold off about 5% of the stock of its online unit Staples.com to venture capitalists General Atlantic Partners LLC, Highland Capital Partners, Greylock Management Corp., Essex Investment Management and Summit Accelerator Partners. The private placement was facilitated by online investment banking firm, Wit Capital Corp.