Short Cuts

Advertising agency Impiric, formerly Wunderman Cato Johnson, has appointed Sharon Oatway president, Impiric Customer Relationship Center for North America. Oatway’s responsibilities will include management and operation of a CRM facility located in Toronto. She will report to Impiric North America president Eric Larsen. Oatway most recently operated a CRM consulting firm.

Bigfoot Interactive, an e-mail based CRM facilitator, has appointed Neil Feinstein director, creative services division. In this role Feinstein will develop and integrate e-mail technologies, and oversee creative efforts for all client accounts. Feinstein was most recently a creative director at Bozell.

Weather.com, the official site of the Weather Channel has chosen LifeMinders Inc., Herndon, VA, to deliver personalized weather forecasts and alerts to its national network of members. They will receive the messages by e-mail and wireless messaging.

Bear Creek Corp., has appointed Ken Wells to the position of senior vice president of e-commerce. Bear Creek catalog is in Medford, OR.