J. C. Penney Co., Inc., the Plano. TX-based cataloger and retailer, has formally named Allen I. Questrom chairman/CEO.
Loyalty and direct marketing service provider Netcentives, San Francisco, has launched the Dotz loyalty network in Latin America. The program is expected to total more than 1.8 million members by year end. It is the result of Netcentives alliance with Belix Marketing e Serivicos, of Brazil.
Network
