Scholastic Inc., New York, has launched an online store for teachers in grades K-8. The Teacher Store, located at www.scholastic.com, will offer more than 2,000 products.
BrandAid Marketing Corp., New York, a provider of BrandAid Supercards display units in supermarkets nationwide, has formed a direct response division to work with DR marketers interested in utilizing the Supercards program. The BrandAid Supercards displays are the only direct response media opportunity located within the shopping area of supermarkets.
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