Lyndell Truitt has joined Brookfield, WI-based Johnson Direct as an account executive. He was previously with Strong Capitol Management.
In a promotion beginning this week, Warner Bros. Pictures will use Cox Target Media’s Valpak envelopes to promote the movie “Scooby-Doo.” The promotion, which will be supported by television advertising driving consumers to the direct mail package and Valpak.com, includes instant-win tickets and register-to-win prizes in the envelopes. Valpak was also used to promote “Ice Age” and “Dr. Dolittle 2.”
Network
