Short Cuts

Christopher Saridakis has been hired by PointRoll, a rich-media advertising company in Ft. Washington, PA. Saridakis, whose title is COO, was a co-founder of the technology division at DoubleClick Inc., New York.

Lake Group Media Inc. has promoted Joe Robinson to the job of vice president in the list brokerage division of the Rye, NY firm.

Bill Aylesworth was elected to serve on the Chicago Association of Direct Marketing board of directors. He is chairman of CFM Direct, Oakbrook Terrace, IL. CC3 is opening a new production facility in the Dallas-Ft. Worth, Texas area. The new facility will expand the company