Short Cuts
Cabela’s Inc., based in Sydney, NE, reported on Thursday that its direct marketing revenues increased 5.3% to $378 million during the fourth quarter of 2004. Direct marketing revenues for the entire year of 2004 fiscal increased 5% to $970 million.
Harte-Hanks Inc., based in San Antonio has acquired its Australian business partner Communique Direct, located in suburban Sydney for an undisclosed sum. The two firms have collaborated on business-to-business projects for high-tech clients since 1998.
Experian has launched Addressable BehaviorGraphics, a new product that combines Experian’s household level data with market research data from its Simmons market research unit, along with various client data such as customer lists. The product is designed for targeting consumers based on behavior.
