Short Cuts

Canada Post Borderfree has introduced a new set of tools for direct marketing, transportation and e-commerce for U.S. retailers who want to do business in Canada.

Ruth P. Stevens, veteran direct marketing executive and Direct contributor, has been named to the board of directors of Edmund Optics Inc.

ALC of New York, LLC has named Brian DeLaite, executive vice president of list management; Margaret Iadeluca, senior vice president of direct sales and Heather Martin, assistant vice president of List Brokerage as equity partners.