Durand Media Group Inc., an infomercial marketing services firm, has hired Advanced Interactive Sciences LLC to provide voice response telemarketing services to handle inbound orders generated by direct response TV promotions. Orders will be processed in English and Spanish.
Hotels.com has chosen Avenue A / Razorfish as its agency of record to integrate digital advertising and search engine marketing. The interactive agency previously managed only its digital advertising.
The Dallas Fort Worth (TX) Search Engine Marketing Association will host a panel discussion on Internet advertising click fraud on June 20. For more information call 972-831-2124 or see dfwsem.org.
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