Interactive agency PinPoint Interactive Media is starting a new division to offer text messaging, Web site registration and other mobile media services, including a store locator service
Experian Consumer Direct has hired LashBack LLC to monitor its advertising partners’ compliance with federal Can Spam regulations.
Shopping.com has entered the Australian market with a new comparison-shopping Web site and 200 participating retailers.
Coremetrics has been chosen by Coldwater Creek Inc. to provide it with Web site analytical services.
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