ShoeMall, a footwear marketer, is reinvigorating two sales channels simultaneously. It has launched its first catalog, and is revitalizing its online shopping site, www.shoemall.com.
ShoeMall didn’t release circulation numbers for its new 48-page catalog, but a spokesperson said the target audience was women aged 25-54 who buy at least four pair of shoes per year, and are comfortable shopping online. The catalog was due in mailboxes this week.
The new site allows visitors to browse by size and price range, but it also suggests just-off-center styles that surfers might not have otherwise considered.
Both efforts are being touted in a series of humorous ads that proclaim “We know how much you love shoes.” One reads, “We recently heard of a woman who has 29 pairs of black shoes. That’s right, only 29.” The ads will appear in a variety of national magazines, including InStyle, Lucky, Marie Claire and People Stylewatch.
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