Shakeup at Lillian Vernon Parent

(Multichannel Merchant) Change is in the air at Direct Holdings Worldwide, the parent company of White Plains, NY-based gifts and decor mailer Lillian Vernon Corp. and books and music merchant Time Life.

For starters, Richard Bennet has joined Direct Holdings Worldwide as president/CEO, responsible for the Time Life and Lillian Vernon brands. Jonathan Shapiro, president of Lillian Vernon; Hakan Lindskog, managing director of Time Life; Iain McConnachie, managing director of Direct Entertainment UK; and Rob Hardy, managing director of Time Life South Pacific, all report to Bennet, formerly a vice chairman of May Department Stores.

Strauss Zelnick was serving as interim CEO since July 2004, and he remains as chairman of the board.

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