By Ray Schultz
E-mail Responses From Direct Readers
Tuesday, September 18, 2001
- Nonprofit Cold Calling Put on Hold Amid Scams
- BAIGlobal Sees Boom for Credit Mailers, Bust for Others
- Attack Aftermath: Grief Counselors Benefit Several Catalogers
Monday, September 17, 2001
- Edging Back to Business as Usual
- NEMOA Cancels Conference; DMers Jittery About Travel
- DMA Releases Economic Impact Perspective of Attacks
- Mail Restrictions Lifted
Friday, September 14, 2001
- Delivery Services Getting Back to Normal
- Small Business Reels After Disaster
- Marketers Evaluate Mailings After Terrorist Attacks
- Scammers Take Advantage of Crisis
Thursday, September 13, 2001
- DM Companies Go Down with Twin Towers
- E-mail at a Standstill Except for the Cause
- Wientzen: DM Activity Off Sharply After Attack
- Charity Blooms from the Rubble
Wednesday, September 12, 2001
- Human Toll Not Yet Calculated
- Marketers Are Eyewitness to History
- Response Drops in Wake of Tragedy
- Air Deliveries Being Moved by Ground
- DMA and Member Firms Rally to Help Victims
- Libey Calls for Delay, Not Scrapping, of Mail Plans
- Internet Executive Dies–With Traffic Booming
- USPS Shrugs Off Criticism Over Timing of Rate Announcement
Tuesday, September 11, 2001
E-mail Responses From Direct Readers
I’ve written to you a time or two in response to something from DIRECT Newsline. This time, I’d like to compliment you on your editorial. At this time, we need to see more of this type of commentary from journalists in all media.
The ultimate direct market campaign would be to open the minds of the American people to the great possibilities of good that could come – should come – from this great tragedy; to show them that there is so much more to this life than constant consumption.
America has the capacity to do such great good, if only we could “stop being so smug and self centered,” as you so aptly put it. To paraphrase something that Diogenes said: Nations seem to be more than willing to go to war to prove which is the mightiest. But none have ever attempted to be the most virtuous. Is it possible to sell that to America?
Like Diogenes, I am a cynic. But if you scratch a cynic, underneath you’ll find a disillusioned idealist.
Dave Stringer
I can’t agree with your sentiments more. It’s a very new place for almost all of us to be in. We’ve never really lived with the prospect of a “real” full out war, and I think that’s what we’re living with today. None of us is sure what will happen – and we’re all trying to deal with what ever it is in a responsible way.
I’ve developed a “mantra” of sorts, though I’m far from a mantra person. I think the single most important thing that each of us can do now is to continue to be and to do the very best we can in all areas of our lives. I just repeat a version of that to myself when I worry about my four sons and how a war will affect them. I repeat it when I hear people making stupid statements. I repeat it when a client calls and tells me that I’m a poor broker because a tape that was shipped Fed Ex on the 10th is lost.
We all have to try to be the best we can — otherwise the “bad guys” will win!
Linda Huntoon
ClientLogic Specialists Marketing Services
Over the years your thoughts and mine have not always been on the same page. You hit a double home run with your “editorial” in this date’s E-zine. Congrats for every word!
Ray Jutkins
RayJutkins.com
Thank you — that was beautiful piece — very well put. Hope your family is safe.
Susan Zuniga
Mokrynski & Associates Inc.
Lovely sentiments, straightforward and right on the mark. Thank you for sharing them with your readers.
Pamela Mantor
The Bulkley Dunton Publishing Group
Network
