Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.
Need to Know News
Poland Spring Taps Instagram Love to Encourage Recycling
Less than 30 percent of plastic bottles get recycled in the U.S. Poland Spring is trying to help with a new social campaign.
Mobile CX: How Burger King, Chipotle & More Are Getting It Right
A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.
Codes on Cans Drive Pringles New Esports Deal
In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.
B2G: Why Marketers Shouldn’t Forget About Government Workers
Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?
5 Ideas for Innovative B2B Video Marketing
Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.
Olive Garden Has Loyalists in a Frenzy Over Lifetime Pasta Passes
Fifty passes will be up for grabs on Thursday for $500 each. Don't delay. There's only a 30-minute window to purchase one.
Top 10 B2C Stories from July
Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.
Marketing is Paused, Then Film Featuring Conservatives Hunted for Sport is Pulled
After pausing marketing for the film “The Hunt,” the studio has canceled plans to release the thriller following a series of mass shootings.
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