Sears, Roebuck and Co., Hoffman Estates, IL, has launched what it is calling “the widest selection of major appliances on the Internet” at (www.sears.com). Sears.com sells more than 2,000 brand-name appliances online, more than four times the size of the nearest online competitor.
“Electronic commerce is becoming a major factor in our business, providing an important channel of distribution for our current customer and for customers we don’t yet serve,” said Arthur C. Martinez, chairman and CEO, in a statement. “We are aggressively moving into this space to develop robust Internet offerings that leverage our strong brands, our marketing strengths and our customer relationships.”
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