Search Results for: virtual reality
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2007 PRO Award Finalists
This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.
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eComXpo Posts Largest Numbers Yet at Spring 2007 Show
eComXpo, the Virtual Tradeshow for eCommerce Marketers
Posts Largest Numbers Yet at Spring 2007 Show
Fall 2007 eComXpo Announced for October 9-11 -
Canned Brands
(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals.
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Agencies
Canned Brands
With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without
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To Be Continued
Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the
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The Fable of the Misinformed CMO
Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category
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Agencies
Bad Boy Marketing
It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.
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Jessica Simpson Sold Me a Pizza
It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…
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Agencies
DMers Take First Look at Second Life
To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely
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Agencies
Oxygen Taps Social Networking for Bad Girls Campaign
The Oxygen Network is showing off its “bad” side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.
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