Search Results for: virtual reality

  • 2007 PRO Award Finalists

    This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.

  • eComXpo Posts Largest Numbers Yet at Spring 2007 Show

    eComXpo, the Virtual Tradeshow for eCommerce Marketers
    Posts Largest Numbers Yet at Spring 2007 Show
    Fall 2007 eComXpo Announced for October 9-11

  • Canned Brands

    (Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals.

  • Canned Brands

    With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without

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  • To Be Continued

    Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the

  • The Fable of the Misinformed CMO

    Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category

  • Bad Boy Marketing

    It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.

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  • Jessica Simpson Sold Me a Pizza

    It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…

  • DMers Take First Look at Second Life

    To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely

  • Oxygen Taps Social Networking for Bad Girls Campaign

    The Oxygen Network is showing off its “bad” side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.

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