Search Results for: virtual reality

Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they’re derived from an optimizer’s general past experience with other keywords on other search engines. In other words, those hard-and-fast rules turn out often to be indefinite rules of thumb instead.

The words “search engine” have become virtually synonymous with Google and maybe even Yahoo! and Microsoft. These Web leviathans have dominated the search engine scene and it is difficult to imagine it any other way. But is there a revolution that will usurp these three kings of their thrones?

Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?

Lake Group Media Inc. has been appointed manager of the Dorchester Media
Women’s Romance Master File. This file consists of subscribers from
eight romance magazines.

When Wal-Mart Stores made its first foray into reality TV this summer, it wasn’t the result of work by the company’s marketing department: It was the

Wal-Mart Stores is sponsoring ABC’s summer reality show The Scholar and has earmarked nearly $7 million for local scholarships nationally. The Scholar follows 10 high school seniors as they compete for a full university scholarship at the school of …

A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

A Direct special report on the state of the direct marketing industry

THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue