Search Results for: virtual reality

While we like thinking of ourselves as up to date on many of the major issues in the performance marketing world, the uncomfortable reality for us is that there are so many that we both don’t follow and cannot claim anything close to…

If you’re having a hard time visualizing a relatively roomy, four-door, all-wheel-drive Mini automobile in the real world, BMW-owned automaker Mini USA understands your confusion

Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life

Chevy is giving its old-style events some modern whizbang with a dose of augmented reality

If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the

The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.

Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

Protein beverage Muscle Milk will market one of its flavors to the Cleveland OH market via an augmented reality tie-in with Shaquille O’Neal, a star player for the Cleveland Cavaliers since June 2009 and an Ohio native

McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora