Search Results for: virtual reality

This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.

If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.

Keynoters at this week’s Adobe Summit shared the importance of engagement and why they do (or in Clooney’s case don’t) use social media.

SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.

Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.