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ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

A group of Web publishers has filed suit in U.S. District Court in Alexandria, VA this week against Internet ad network Gator Corp., charging that Gator sells ads on their Web sites without authorization and pockets the proceeds

Magazine Web sites that attempt to replicate the bells and whistles of direct mail may be distracting prospects. They also may be cutting down purchase

H&R Block tweaked its Million Dollar Giveaway for a second run this spring. This time, people will have to actually enter the sweepstakes. Kansas City,

Welcome to the recession since it’s now safe to officially call it that. P-O-P manufacturers, however, were witnessing its effects long before economists

John Costello has been appointed as chief global marketing officer at Yahoo Inc., Sunnyvale, CA. Costello had been senior executive vice president of

Alltel Corp. had already prepared a direct mail acquisition program with an unusual creative when the reports of anthrax arriving in the mail began filling

The financial marketing opt-in bill defeated in California on Sept. 14 isn’t gone yet. SB-773, which terrified the banking industry, will pop up again

Milwaukee-based Miller Brewing Co. next month teams with Los Angeles-based movie studio MGM on a national Get Your Party Vamped campaign expected to feature

AOL Time Warner is the least trusted company on the Internet, according to a consumer survey by Gartner, Inc.