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IF THIS ISSUE’S Hot Creative had a theme, it would be protective coverings: from tin cans to sun block to – well, to other things. Some coverings might

Continuity marketers have long known that program members are driven by complex motivationsIT’S ABOUT TIME someone took a look at continuity marketing

Two recent promotions, two very different approaches ALL INDUSTRIES have their deep, dark secrets, direct marketing no less than any other.No, we’re not

British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,

Juno Online Services Inc., an Internet access provider, has arranged for Snapfish.com Corp. to provide free online photography services to Juno subscribers.The

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

IT APPEARS the “Who Wants to Be a Millionaire” fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young

Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue