Search Results for: pop-up

  • Listline e-Newsletter 04/03/06

    Millard Group Inc. has been chosen to oversee the MacWorld list group.
    The appointment includes the 292,700-name active subscribers file, in
    addition to the MacWorld Graphic Design Subscribers (27,400), MacWorld
    Enhanced database (287,700) and the MacWorld E-mail Address database,
    with 61,100 postal and e-mail addresses.

  • Folding or Holding?

    With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers

  • Springboard Advertising

    In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)

  • FR Lewis Taps Dalai Group as Agency of Record

    FR Lewis Financial Services Inc. has named Dalai Group as its agency of record.

  • Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins

    Brands are lining up with a host of offers to build excitement around next week’s release of Ice Age: The Meltdown.

  • Pico and the Search-less Search

    Search is big these days, no doubt– big in ad dollars, big in the size of the segment players, and big in its influence as a doorway to the Web. But Blinkx hopes to make its mark on search by thinking small. To prove it, the San Francisco-based company recently rolled out a search engine that weighs only 1 megabyte but does the heavy lifting of bringing Web content to users without an explicit search.

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  • Diet Pepsi Game Awards ‘Movie Bucks’

    Diet Pepsi is out with an under-the-cap promotion that offers players “Movie Bucks”
    good toward admission to a movie.

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  • Google-Gov’t Impasse Resolved: Well, For Now

    The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of…

  • The Big Brands Still Don’t Get It

    HERE’S ANOTHER BRAND AD THAT TAKES A LITTLE figuring out.

    The most important elements seem to be one of the headlines, “How About a Free Hand?” and a picture of a woman’s hand holding a soccer ball signed by Olympic champion soccer player Carla Overbeck.

  • Cottonelle Bows New Bath Tissue System for Kids

    Kimberly-Clark Corp. has introduced the Cottonelle for Kids product line, calling it the first-ever combined dry bath tissue and moist wipes system for youngsters. The launch is supported by a multi-million dollar ad and promotion campaign, one of the brands largest initiatives that will run this year.

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