Search Results for: pop-up
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Digital Thoughts – Claria substantially profitable business
One of my favorite companies was in the news recently. Normally, this would imply Google or Yahoo, but this time the company making the news was one that Google probably doesn’t like.
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Agencies
Crown Royal Barbershop Sets Up at Oscars
Crown Royal is setting up a barbershop as part of Red Carpet ’05, a week-long series of events providing an array of luxury products and services to help celebrities, industry leaders and VIPs prepare for The Oscars. The Crown Royal Barbershop, handled …
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Trends Report – Search Engine Activity and Tools
Search as an industry is always in the news. And these past few week’s have been no exception. Rather than earnings or user base statistics, the most recent news has focused on feature developments and operational strategy
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Agencies
Two More Product-Placement Divisions Join the Fray
Branded entertainment divisions are popping up like daisies in springtime as agencies jockey for position in the highly lucrative world of product placement. Last week, both Interpublic Group’s Initiative Worldwide and Aegis Group’s Carat Americas …
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Agencies
Suave Readies Pop-Up Salons
Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave “Can You Tell?” Studio salons are open for five days in New York (two days each in …
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Trends Report – Super Bowl
One of the best days in advertising recently passed. So unique is this day – it is one of the few times where television viewers look forward to ads. From a marketer’s perspective too, this day is unique.
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Trends Report
As companies announced their prior quarter and year end figures, much of the recent industry news focused on 2004 being a record year for online advertising with hopes that the momentum would continue into 2005.
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Agencies
Snapple Upsets Staten Island Official with Real Facts Game
For Snapple and it’s popular Real Facts Game, the attention turned earlier this week to one question: “What is the most recognized smell in the world?” When the answer popped up on the Snapple Web site, some were offended. The answer: “No, it’s not …
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Alleged Spyware Operation Said to Close
Stanford Wallace and his two companies will shut off their Internet spyware computer programs and stop sending related pop-up advertisements until a federal lawsuit is resolved.
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The Idea Makers
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product