Search Results For: pop-up
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FCC Weighs In on Internet-based Communications: 4As Conference
The Federal Communications Commission last week began a major effort to promote the development of more Internet-based voice services. The FCC adopted
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Rich Media Usage Up 40%: DoubleClick Survey
DoubleClick’s latest Ad Serving Trend report showed that rich media usage grew to nearly 40% of all ads served in the DoubleClick system, a 60% increase
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Hachette Filipacchi and Alloy Form Marketing Pact
Publishing company Hachette Filipacchi Media U.S. and youth marketing firm Alloy Inc. have formed a five-year alliance to increase ELLEgirl’s subscribers
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Xtra
1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft
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On Borrowed Time
Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.
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Rainbow Brite and NickJr.com Partner
Rainbow Brite and Nickelodeon’s NickJr.com have partnered to promote the cartoon character’s merchandise to consumers. Rainbow Brite characters A new
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THE Idea Makers
THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue
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Direct Marketing | Print
Rich Media Performs for B-to-B Online
Businesspeople don’t have time to contend with online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right to
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Live From AdTech: Rich Media Performs for B-to-B Campaign
Business people don’t have time to contend with “cool” online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right
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Rich Media Dominates Online Ads: DoubleClick Study
Rich media is dominating the field of online ads, accounting for 37% of all ads served in the third quarter of 2003, according to the DoubleClick Ad Serving