Search Results for: pop-up

Earlier this summer McMurry, a mid-sized marketing agency based in Phoenix, sent out a postcard announcing its pending reopening. As part of its campaign, it offered a bribe to recipients who wrote about the blessed event.

Now that’s a unique marketing strategy: Use a mailing to insult your recipients’ professionalism (the postcard was addressed to “Richard H. Levey, Industry News Columnist”). And compound it by raising a question among professional question-askers that you probably don’t want asked — namely, why does an agency with faith in its work need to bribe reporters to write about it? These were my first thoughts when I received the postcard.

Levi’s brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.

When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.

A Few Good Tips Aug 24, 2006 12:47 PM, By Brian Quinton * Links matter, but highly relevant links matter more. Don’t look at links as short-term traffic boosters. Take the time to earn a good link to a useful site, just as you’d invest time to get a …

Search engine marketing is big — and getting bigger. Just check Google’s latest price-earnings report to see how popular putting sponsored ads next to search results has grown.

Search engine marketing is big — and getting bigger. Just check Google’s latest price-earnings report to see how popular putting sponsored ads next to search results has grown.

Last issue you may recall reading “A Tale of Two Duplicities.” Now you can enjoy the third and final saga in this trilogy of Internet shenanigans!

Washington State has accused four companies in Southern California of violating Computer Spyware Act and Consumer Protection Act regulations in the Evergreen State.

The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens.

This had been a notable week in terms of the deluge of news articles regarding Internet fraud. Perhaps the summer heat and the forecast of temperatures rising into the 100s have an overall noxious effect on people’s…