For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

E-marketing helps financial firms like Boston

Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called

Adobe Systems Inc. and Yahoo Inc. have formed a strategic partnership that will combine Adobe's document-sharing program with Yahoo's Internet search capabilities, in order to develop additional Internet services.

Marketers' high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own

Bonzi Software Inc., a California company, and its owners have settled Federal Trade Commission charges that they falsely claimed that their InternetALERT software significantly reduces the risk of Internet attacks.

Software firm D Squared Solutions this week settled Federal Trade Commission charges that the frequency of its pop-up ads crippled some computers. The company used pop-up ads to sell its own pop-up blocking software (Dec. 16, XTRA). The FTC filed suit ...

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

Terry Atkins' mom collects Campbell's Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell's Camden, NJ, headquarters.

Marketers spent $1.8 billion on games, contests and sweepstakes in 2003. That's a lot of playtime—and for sweepstakes, a lot of game pieces to distribute. Marketers should consider three factors when choosing a delivery vehicle for game pieces, says Marc Wortsman, executive VP for sweeps expert Marden-Kane, Manhasset, NY.