For Snapple and it's popular Real Facts Game, the attention turned earlier this week to one question: "What is the most recognized smell in the world?" When the answer popped up on the Snapple Web site, some were offended. The answer: "No, it's not ...
Stanford Wallace and his two companies will shut off their Internet spyware computer programs and stop sending related pop-up advertisements until a federal lawsuit is resolved.
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.
Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles
Marketing in America is adrift today. Over ninety percent of all new products launched are not on the shelf two years later. Manufacturers are scrambling
Loring Direct Response Inc. has been retained to manage a portfolio of five lists on behalf of Revelation Marketing. With more than 2.4 million last-six-month records the Forever Young Mail Order Buyers file is the largest.
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called