Search Results for: pop-up
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FTC Raises Fist Against ERG Ventures
About a week after Zango settled with the Federal Trade Commission for $3 million concerning its adware installation procedures, the FTC has its eyes set on a similar battle with ERG Ventures and Timothy P. Taylor, one of its…
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Evolution of the Quality Score – Part 2
With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…
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Zango Settles for $3 Million
Last Friday, the Federal Trade Commission announced that Zango Inc., an Internet adware company, had agreed to pay a $3 million settlement to the U.S. government in response to assertions that it had covertly installed pop-up ad…
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Jim Dudukovich
When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product
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Travelocity Gnome Takes on Leave of Absence
Travelocity is on the hunt for its gnome mascot, and as part of a quirky new marketing campaign is asking the public for help finding him.
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Digital
Become.com Spruces Up for Holiday Shopping
Brick-and-mortar retailers spiff up for the holiday season. So it’s not at all surprising that Become.com should also put on a new face in time for Christmas shoppers.
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Agencies
Sells Like Team Spirit
The New England-New York rivalry plays out regularly on baseball diamonds and football fields. But online, who wins? We spent some time perusing the sites
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CHECKING OUT THE FLYOVER: CONQUERING THE DIGITAL DIVIDE
Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the…
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Digital
Google to Sharpen Product Search for Holiday Sales: Analyst
Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts’ report published Friday.
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Agencies
Webloyalty.com, Fandango.com Sued for Coupon Click Fraud
A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase.
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