Search Results for: pop-up
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Consumers Foresee E-Mail’s Continued Significance
A study conducted by market research company, Ipsos, for online reputation management service, Habeas, found that e-mail is the preferred means of communication, and is likely to remain so for the near future
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Agencies
Amstel Light’s Freewheeling Campaign Takes Manhattan
Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly.
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Agencies
Jenny, Pick Up
Remember the ’80s? Consumers in Delaware are getting a rude reminder thanks to the number 867-5309 popping up on their caller-ID displays when telemarketers
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Tied in Category Pack up the SUV
Print doesn’t have the cachet that it once did, which is why space salespeople are constantly looking for value-added opportunities
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Agencies
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
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Email
Stupid Experiment Watch: 50 Volunteer to be Spammies
From the complete-waste-of-time file comes news that Internet security firm McAfee has convinced 50 people to spend a month clicking on pop-ups, signing up for promotions and responding to spam e-mail on computers with no filters installed.
Can anyone guess what
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ValueClick Smacked with CAN-SPAM
Picture this: you receive an email, or see a banner ad, that congratulates you for somehow being eligible to receive a free plasma TV or a free Nintendo Wii, if you would just take a few minutes to complete a survey, with no visible indication of any conditions.
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Agencies
What the ValueClick Settlement Means to You
The announcement made by the Federal Trade Commission yesterday that pay-for-performance online marketing services firm ValueClick settled deceptive advertising charges for $2.9 million is not news.
ValueClick announced the settlement—which it reached without admitting wrongdoing—almost exactly a month ago in a filing with the Securities and Exchange Commission.
What is news, however, is why the FTC says the company was charged. The reason involves what is considered by traditional direct marketers to be one of the two most powerful selling words in the English language: “free.”
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The Domain Shakeout
For an industry that generates billions annually and operates much today as it did ten years ago with many of the same people as then, outside of the occasional article, little coverage of the domain name landscape…
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Email
E-mail Trust Firm Iconix Gets PayPal, Trend Micro Backing
Iconix—a company whose technology aims to restore consumer trust in e-mails from companies with which they do business—has taken a significant step toward gaining a critical mass of users by getting PayPal and Trend Micro to offer its technology to their customers.