Search Results for: pop-up
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Agencies
Best Western Targets Business Travelers with Sweeps
Best Western International has rolled out a new campaign, called “Taking Care of Business,” that lets business travelers who want to register on their Web site take a simple interactive tour of a Best Western hotel room
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Agencies
Virgin Megastores Brings Warner Bros. ‘Pop-up’ to Times Square Store
Virgin Megastores is celebrating 85 years of movies from Warner Bros. Entertainment with a pop-up store inside its New York City Times Square location
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Mobile Phones Defy Economic Gravity
Yes, the U.S. economy has been in the dumps lately, but that seems to have absolutely nothing to dampen the mobile phone market.
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CPAEmpire to rebrand Affiliate.com
If you had visited affiliate.com in the past couple of months, you would have noticed a standard domain parking page, in this case powered by Smartname.com.
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Way Too Clever
Beware the jabberwocky known as the advertising series. Too often what seems like a good campaign idea ends up in muddled ads forced to fit a particular
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Agencies
Pepsi Honors DJ Culture in August
Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.
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Offers to the Gallon
While outrageously high from a historic perspective and tragic in many cases, foreclosures impact a relatively small percentage of the total population. High gas prices on the other hand, you can’t escape. Even if…
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Agencies
Live from Promax: TV CMOs Look to ‘Snipes’ to Reach Viewers
In the quest for things to monetize, the next move among the broadcast networks might be those “snipes” that pop up regularly on TV screens to plug programming.
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E-mail Outpaces Postal Mail: DMA Report
(Direct Newsline)—Marketers are using more Internet media in tandem with offline media formats, according to new market research report released by the Direct Marketing Association.
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Email
Stupid Branding Watch: The Case of the Inappropriate Tagline
The most comical and inappropriate use of a tagline has to be Verizon Wireless’s “We never stop working for you” tag in its error message letting subscribers know their Internet access has been interrupted