Search Results for: pop-up
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Bing-Powered Search Continues to Gain Ground, See Higher Success Rate Than Google
Bing-powered search continues to see happy days as it gained ground on Google in February and saw noticeably higher “success” rates than the biggest search engine in the land, according to Experian Hitwise. The company also revealed sites that saw spikes in traffic after the earthquake and tsunami in…
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Mobile
Esquire AR Campaign Lets You Meet Brooklyn Decker at Your Local Bookstore
Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life
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An Unlikely Source of Inspiration
People who move to New York City do so for the same types of reasons that compel people to move to any other city, generally a combination of love, work, school, family, or longing. When it…
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Agencies
Chevy Puts a New Spin on an Old Model
Chevy is giving its old-style events some modern whizbang with a dose of augmented reality
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Agencies
Short and Sweet: Quick Tips for Marketing Success
If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
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News Briefs-Starbucks/Balance Bar
Starbucks is kicking off the holidays with handcrafted beverages served in its iconic red cups. Customers who bring a friend to stores between Nov. 18 and Nov. 21
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News Brief—Build-A-Bear
Build-A-Bear: will open about 10 pop-up stores beginning next month through the Christmas season
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Affiliates Behaving Badly … Again
It is the love / hate relationship between affiliate manager and affiliate. Make money. Make me money, but don’t get in trouble. Need me to look the other…
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Seven Issues to Consider When Leasing a Pop Up Shop
Christina Norsig, the CEO of PopUpInsider, shares seven key issues that retailers should consider before inking any kind of temporary lease
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Evaluate Social Media By Listening, Leveraging and Engaging
It may seem obvious that social media is here to stay, but roughly 20% of marketers feel that social media has no bearing on their businesses whatsoever. Yet an estimated 78% of adults online engage in social media, nearly double just two years ago. Marketers shouldn’t be asking whether they can turn this information-rich reservoir of insights into fuel to accelerate their business: They should be asking how they can do so. The approach I recommend consists of three core activities: listen, leverage and engage.