Search Results for: pop-up

EA Inc. has opened up two pop-up shops in major cities to promote its new EA Sports Active Personal Trainer and More Workouts for the Nintendo Wii console

A new social-media campaign from Wendy’s is collecting hunger-related Facebook posts and Twitter updates in real time and offering to award a $2,000 grand prize to the participant who racks

You have to hand it to the marketing team at Experian Interactive’s FreeCreditReport.com division. Perhaps it is simply the amount of traditional media that I consume that makes me this way, but when I see that name, I…

According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year

Walmart wanted to make a big splash for AC/DC’s new Black Ice release, their first studio album in eight years

In 2008, PEDIGREE launched the PEDIGREE Adoption Drive Foundation (PADF), a nonprofit organization dedicated to helping shelters and rescue groups find homes for loving dogs

& Gamble wanted to cut through the clutter and empower women with information, recommendations and the ability to sample a blend

When it comes to Media Buys, the road to success can take many twists and turns, but should always consist of a strategic plan, proper execution, detailed optimization, scalability, and the testing of new offers.

According to recent figures released by Myers Publishing, product placement is among the few advertising channels to see growth in the U.S. this year.

Sears Holdings Corp. has settled with the Federal Trade Commission on a complaint that it persuaded consumers to agree to the collection of data about their online activities without giving them a full warning about the scope of the collection effort