Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts' report published Friday.
As we discussed in our previous article, Hispanic Online Best Practices: Comparability and Maintenance, a Hispanic online program does not have to be all or nothing. We recommend that companies take a strategic approach in developing Hispanic online initiatives. In many cases, this entails a phased approach with key milestones.
A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase.
Earlier this summer McMurry, a mid-sized marketing agency based in Phoenix, sent out a postcard announcing its pending reopening. As part of its campaign, it offered a bribe to recipients who wrote about the blessed event. Now that's a unique marketing strategy: Use a mailing to insult your recipients' professionalism (the postcard was addressed to…
Levi's brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.
I was completely unprepared to hear the horrible truth. We've interviewed dozens of top e-commerce marketers over the years for MarketingSherpa case studies, and when we asked them, 'What's your cart abandonment rate?"
When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.
A Few Good Tips Aug 24, 2006 12:47 PM, By Brian Quinton * Links matter, but highly relevant links matter more. Don't look at links as short-term traffic boosters. Take the time to earn a good link to a useful site, just as you'd invest time to get a ...
Search engine marketing is big -- and getting bigger. Just check Google's latest price-earnings report to see how popular putting sponsored ads next to search results has grown.
Search engine marketing is big -- and getting bigger. Just check Google's latest price-earnings report to see how popular putting sponsored ads next to search results has grown.