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Christina Norsig, the CEO of PopUpInsider, shares seven key issues that retailers should consider before inking any kind of temporary lease

It may seem obvious that social media is here to stay, but roughly 20% of marketers feel that social media has no bearing on their businesses whatsoever. Yet an estimated 78% of adults online engage in social media, nearly double just two years ago. Marketers shouldn’t be asking whether they can turn this information-rich reservoir of insights into fuel to accelerate their business: They should be asking how they can do so. The approach I recommend consists of three core activities: listen, leverage and engage.

2010 Pro Awards Finalist; Best Mobile Marketing Campaign

2010 Pro Awards Finalist; Best Use of Event Marketing (Five or Less Venues)

Best Multidiscipline Campaign Duracell Times Square SmartPower Lab Agency: The Integer Group Client: Duracell, a Procter & Gamble Brand Duracell was coming off of a very successful 2008 campaign. It wanted to repeat that successful program in 2009, but …

Click on each campaign name to view their full description. BEST MULTIDISCIPLINE CAMPAIGN Arm Yourself for the Ones You LoveAgency: Arc WorldwideClient: Walgreens Game of Thrones- Maesters ChallengeAgency: HBOClient: HBO 3rd PLACE: Huddle to Fight …

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To mark the pending first anniversary of its Shop Your Way buyer rewards programs in its Sears and Kmart retail brands, Sears Holding Corp. has launched a contest that will give one lucky loyalty member

Our world might have a lot of companies, players, and activities, but it’s missing something, a really big success story. The brands themselves, who thrive off of more customers…

To commemorate its tenth anniversary offering crowd-sourced T-shirt designs, e-commerce retailer Threadless.com has launched its first mobile tour