Search Results for: pop-up

They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite audiences to grab a booth and settle in. Yes, we’re talking diners, and all the ways brands are harnessing the aesthetic. Diner experiences caught the attention of the editors of […]

Building wraps are all over San Diego this week as Comic-Con takes over the city, but none beckoned us over more than the sight of a looming Pedro Pascal as Reed Richards in “The Fantastic Four: First Steps” (the rest of the cast was on the oversized poster, too…). Underneath the huge banner, at Martin […]

Thousands of basketball fans turned out for the 2025 AT&T WNBA All-Star Weekend, July 18-19, in Indianapolis, a first-time host for the event. Ahead of the 2025 AT&T WNBA All-Star Game, which drew a sellout crowd of 16,988 to the Gainbridge Fieldhouse on July 19, fans first got a taste of the action at WNBA […]

This week’s hot takes on hot topics in experiential marketing cover Cheesesteak Races, puppy lounges and how brands responded to “ColdplayGate.”

Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are leveraging the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh spin […]

At a time when de-influencing has taken hold of social media to reject the inauthenticity of influencer culture and dissuade users from buying viral products, where do marketers stand with influencers? In the events industry, they’re not going anywhere. If anything, their influence is growing. We’ve seen more and more influencers headline pop-ups and shows, […]

The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history.

Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded […]

This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval Services and potty-training parties.

With Comcast and Warner Bros. Discovery spinning off their linear network businesses, there’s a lot of uncertainty over where other networks shake out. Hallmark Media’s new president thinks that could ultimately benefit cable TV.