Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 8, 2016 Making the Most of Known & Anonymous Customer Data Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March…
New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 4, 2016 Billboards Tap Mobiles to Track Behavior That billboard you just motored by may be doing more than just informing you—Clear Channel Outdoor is tapping into mobiles to track behavior as people pass by. More……
Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.
B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.
Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 3, 2016 Q&A: The Roadblocks to B2B Conversion Engagement is great, but you need to close the deal. Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on the challenges of B2B nurturing and conversion.…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 24, 2016 The Power of Email Marketing For Building Relationships Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing. More… SPONSORED BY: Meister Media | Engaged Professionals Guaranteed to Grow Your Business…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 1, 2016 Great Wolf Lodge Uses Storytelling, Not Sales Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales. The CMO shares the case study. More……
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 26, 2016 Heineken CMO Puts Energy into Digital to Reach Millennials Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials. Including dropping more…