Search Results for: loyalty
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Agencies
Two Picks to Win the NFL Loyalty Game
Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.
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Email
Poster Revolution Makes Back to School Push
New dorm rooms to decorate means busy times—and a heavy email promotional push—for Poster Revolution.
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Agencies
Soap.com to Loyal Customers: You Decide the Discounts
Soap.com, the online seller of personal care, household and vitamin products, has decided to let registered users pick which items they want to receive instant discounts on
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Agencies
Before You “Check In”: What Loyalty Marketers Need to Know About Location-Based Services
I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.
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PARAMAX ANNOUNCES ENHANCEMENT OF THE AWARDS MARKETPLACE
Red Bank, NJ – July 26, 2011- Paramax, a leader in the incentive technology industry, announced today that The Awards Marketplace has expanded its staff and award offerings to serve the evolving needs of the incentive industry. The Awards Marketplace functions as the…
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Agencies
DM Employers Seek Analytic Skills, Cross-Discipline Knowledge
Marketing departments are hiring, at least as of mid-summer. Most-desired candidates include those who bring analytic skills to a variety of marketing functions, followed by those who understand the integrated nature of marketing.
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Mobile
The Top 5 Mobile Web Mistakes – And How to Avoid them
The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success
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Agencies
Broker Roundtable: Daily Deal Sites and Email List Prices
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effect is the continuing popularity of daily deal sites likely to have on e-mail list prices?
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Crack the Case
Best Incentive Campaign Agency: OgilvyCampaign: Crack the CaseClient: Intercontinental Hotels Group In February, Intercontinental Hotels Group wanted to attract Hilton Hotel members who were upset with the recent devaluation of their points and increase …
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Slurpee Battle of the Bands
7-Eleven wanted to do something that would get fans to remember Slurpee long after their liquid drink was gone