Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 1, 2016 Brit + Co CEO on Why Snapchat is a New Partner Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat. More… …
Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 29, 2016 Maximizing Live Experiences To Build Brands Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices. More… SPONSORED BY: Frito-Lay…
Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.
To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 25, 2016 Marina McDonald, CMO at Red Roof Inn on Tech, Apps and New Carpets Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brand's marketing plans and the…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 23, 2016 Motel 6 Targets Road Warriors With Mobile First Strategy A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6. More… SPONSORED BY: Find Your Next Prospect, Lead and Customer Here! OmniChannelBASE…
If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue
Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now B2B Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.