Search Results for: loyalty

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include the Association of the Miraculous medal Donors, Marquis Who

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

To engage more deeply with its retail-restaurant clients, Unilever Food Solutions and Ryan Partnership developed a web site and email newsletter program that treated deli and QSR owners like the foodservice pros they aspire to be. The SandwichPro.com site spotlighted client chefs, offered recipes and research, and produced a 4% increase in mayonnaise sales.

In-store marketing has grown up into a more impactful, data-driven proposition: shopper marketing. And that means a greater involvement by promotional agencies in designing, activating and analyzing campaigns brands run inside retail outlets, says Karen Gebhart, senior vice president of Ryan Partnership, one of this year’s Top 10 in-store/shopper marketing specialist agencies.

Parago (#27 in the 2012 Promo 100) has seen some major shifts in incentive marketing but sees no end to the use of rebates to lure and keep the “new frugals” coming back.

Reward, recognition and relevance are the keys to a successful loyalty program.

Kellogg

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.