Search Results for: loyalty

MarketingSherpa is sharing research from AWeber based on a survey of 3,159 small-business owners worldwide, which finds that 67 percent of small businesses plan on increasing their marketing spending in 2013. The company also found that small businesses will make more use of social media this year, with 70 percent planning to boost their presence […]

A joint study from the ANA and MediaVest finds that 96 percent of marketers are currently using or planning to use mobile marketing in their marketing mix, while 85 percent of marketers say they plan to boost their mobile budgets in the near future. However, 42 percent of marketers are concerned about properly measuring results, […]

Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.

Shopkick had its first profitable quarter in the fourth quarter of 2012, the company is announcing today. It credited its revamped Shopkick 3.0 app, launched in October, as a reason for a spike in holiday consumer usage and revenue. The company’s location-based shopping app rewards users for walking and engaging with products in brick-and-mortar stores. […]

What do email marketing and magic have in common? They both need their audience to opt in to a performance. This little metaphor yields a helpful post from Daniel Burstein at MarketingSherpa that discusses four key tricks email marketing tactics every email marketer must know: 1) The reward delivery: loyalty, check-in rewards, offers, etc. (think […]

On Friday, Google introduced Zavers, “a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them

Content marketing was huge in 2012. Whether you ask Curata or MarketingProfs and the Content Marketing Institute, about 9 in 10 B2B marketers utilized the tactic to drive sales and leads, engage customers and prospects, establish thought leadership, and boost Web traffic, among other things. A report from Econsultancy and Outbrain found that 90 percent […]

Foursquare boasts more than 25 million users (31 percent of them are mobile) and more than 3 billion check-ins from around the world, according to its website. Not only that, but the social network has more than 1 million businesses utilizing its merchant platform. So clearly, if you’re a merchant looking for a new way […]

Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.

“Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates,” writes Joanna Lord, vice president of growth marketing at SEOmoz. So what will be in store for online marketing in 2013? Lord shares 10 predictions, among which are: increased “second screen” (i.e., mobile) value, an evolution in […]