Search Results for: loyalty

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.

It may only be July, but retailers are now planning mobile marketing programs aimed at holiday shoppers. Here’s seven tips.

Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

Here’s an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.