As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:

More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2017 Heineken CMO on Dos Equis "Most Interesting" College Football Playoff Deal Heineken CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one. More…   SPONSORED BY:…

Chief Marketer This Week   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2017 In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic Millennials will account for a third of retail sales in 2020. Businesses not thinking about how to interact with this…

Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Chief Business Marketer   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 26, 2017 Top Legal Issues Facing Marketers in 2017 Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown. More… SPONSORED BY: Powering Past…

There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.

Chief Marketer Tech Talk   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 24, 2017 Engaging Millennials With Agile Digital Ecosystems Consumer financial services companies are taking advantage of the latest martech innovations  to serve their most elusive market, millennials, providing them with relevant content when and where…

Chief Marketer This Week   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 20, 2017 2017 Influencer Marketing Changes to Be Aware Of To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.…