Search Results For: loyalty
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Demand Gen
The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
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Acquisition
4 Myths About Consumer Incentives
A new report reveals some surprising insight that debunks commonly
held beliefs regarding incentive-based marketing. -
Profiles & Campaigns
Microsoft Launches B2B Campaign Targeting Retailers
Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.
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Acquisition
Calculating Long-Term Customer Value in the Age of Short Attention Spans
A few seconds is all it takes to make an impact. Fostering long-term customer
relationships is one way to win in the era of short attention spans. -
Chief Business Marketer 1/31/19
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 31, 2019 Declining Confidence & Privacy Regs Concern Marketers A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year. More… SPONSORED BY: Customer experience can no longer be left to chance […]
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CM This Week (1/25/19)
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 25, 2019 A Revealing Campaign: Beauty Unaltered at CVS Customers shopping the makeup aisles are finding marketing imagery showing real women—beautiful freckles, moles and all. More… SPONSORED BY: The 2019 Ex Awards Welcome to the world’s largest and most prestigious recognition […]
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Acquisition
A Revealing Campaign: Beauty Unaltered at CVS
Customers shopping the makeup aisles are finding marketing imagery
showing real women—beautiful freckles, moles and all. -
Mobile
3 Tips to Improve the Mobile Experience
For brands to maximize the ROI for their mobile collateral,
they must bear in mind the specific challenges of mobile devices. -
CM Tech Talk 1-29-19
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 29, 2019 Declining Confidence & Privacy Regs Worry Marketers in 2019 A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the coming year. More… SPONSORED BY: The 2019 Ex Awards Welcome to […]
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Acquisition
How Sun-Maid is Back in the Spotlight After a Decade in the Dark
With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
up into the sunshine targeting a growth goal of $100 million in five years.