Search Results for: loyalty

Here are eight trends for 2016 to put your money on.

If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.

2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?

Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.

John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.

Through the inclusion of SMS into a marketer’s mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.

McDonald’s latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.

Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.