Search Results for: loyalty

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Lists featured this week include August Home Publishing and ScholarshipOwl.com.

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.

Here are some helpful lessons that brands can learn from politicians.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.