Search Results for: loyalty

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

When McDonald’s launched its McDonald’s Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales

Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.”

Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.

A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.

Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.

The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.