Search Results for: loyalty

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.

As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The […]

Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.

McDonald’s Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.

A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

Here’s three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.

Here’s four tips to help you use influencer marketing to increase your brand’s visibility and engagement.

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.

In it’s latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.