Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 15, 2017 To Reach Donors, Nonprofits Turn to Marketers….And Sharks Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week. More… SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech marketer Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact: Adam Rein –…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 12, 2017 What Disney & IBM Can Teach Omnichannel Marketers In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen. More… SPONSORED BY:…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 8, 2017 HP Goes Back to School & We Get the Feels In a new spot, HP capitalizes on all the emotions parents feel as their kids grow up and go back to school. More… SPONSORED BY: How to Build and…
To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here's three strategies for them to consider.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2017 B2B Millennials Place Value on Relationships: Survey Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions. More… SPONSORED BY: How to Build and Scale a Winning…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 5, 2017 30-Days of Prizes is Big Win for Dremel For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis. More… SPONSORED BY: How to Build…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 1, 2017 Tips for Agency Owners to Reach that $1 Million Mark New agency owners have plenty of hoops to jump through and finding ways to get to—and surpass—the $1 million revenue mark is one of those hoops. More… SPONSORED BY:…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 31, 2017 Whirlpool & Firestone Building Products’ B2B Live Event Tips Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert last week. More… SPONSORED BY: Reach Over 1.5+ Million Active B2B Buyers with Seton &…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 29, 2017 B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse. More… SPONSORED BY: The Marketing…