Search Results for: loyalty

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.

In it’s latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.

Gen Z is different from its predecessors and should be treated as such. Here are 4 things to keep in mind when marketing to Generation Z.

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.