Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 1, 2018 The New Rules of Using Feminism in Marketing The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers. More… SPONSORED BY: Marketing To Women In The #MeToo Era…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 31, 2018 Q&A: Volvo Ocean Race Offers Sponsors Adventure The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's digital marketing chief Jordi Neves took us behind the scenes in Newport.…
Tech brands represented 20% of the final list—with Apple in the top spot. See who made the cut.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2018 6 Must-Have Apps/Tools for Every Marketer The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you. More… SPONSORED BY: Marketing To Women…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 29, 2018 Inside Randstad’s User-Generated Video Plan User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC. More… SPONSORED BY: Find New Opportunities & Improve Your ABM Efforts Get a free trial of…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 24, 2018 Crafting Buzzy Brand Experiences for B2B Millennials Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember. More… SPONSORED BY: Discover the Future of B2B Marketing Get…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 22, 2018 Deadpool 2: Marketing the Merc With a Mouth The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by…
Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.
The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 17, 2018 Nasdaq Creates a Content “Dream Factory” Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs. More……