Search Results for: loyalty

Direct marketing lost one of its grand veterans on March 4 when Ed Proctor, who retired from the Guild Co. only last year after 68 years as a list broker,

Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored

Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the

Forget “and if you call now…”Today’s direct response television spots are driving their viewers to Web sites instead of to the telephone.Think “and

The premise behind CRM is simple: It’s more profitable and efficient to increase sales to established customers than it is to cold-call on strangers.Unfortunately,

In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing

Visa U.S.A. and Marriott International, Inc. will offer Marriott Rewards members double points for stays at Marriott hotels, provided guests pay with

U.K. travelers like — and want to receive more- direct communications, but a whopping 81% don’t currently participate in loyalty building schemes.These

Naviant Inc., Newtown Square, PA, has signed an agreement to acquire Softbank Marketing Solutions, an operating division of Softbank Holdings Inc. Softbank

Ed Proctor, who retired from the Guild Co. last year after 68 years in the list business, died on Saturday at age 90, DIRECT Newsline has learned.Spanning