Search Results for: loyalty

Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting

Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail

There are 12 reasons business-to-business companies will not succeed with Internet strategies. For all the rhetoric, unless business owners and executives

Andrew Wexler is the president of a business that relies on finding prospects online. His Boca Raton, FL, company, MoreVisibility.com helps e-commerce

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn’t even reached its marketing potential yet, but online

Petco Animal Supplies, San Diego, will increase the benefits of belonging to its two-year-old Petco Animal Lovers Save (P.A.L.S.) program.The company

MyPoints.com, San Francisco, has formed a joint venture with Dai Nippon Printing, Tokyo, to take advantage of Japan’s Internet advertising market.MyPoints

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

Internet usage isn’t sweeping the entire globe at the same pace. So don’t rush into that online sweeps in India.With half the world’s population still