MyPoints Forms Alliance With Dai Nippon

MyPoints.com, San Francisco, has formed a joint venture with Dai Nippon Printing, Tokyo, to take advantage of Japan’s Internet advertising market.

MyPoints Japan will roll out in the third quarter. The more than $10 in funding is being supplied by the two companies. MyPoints holds a 19.9% interest in MyPoints Japan with an option to increase its ownership in the future. The company will generate revenue from the use of its technology, trademarks, and Internet marketing protocols by the MyPoints.com Japan Co. Ltd.

This is the fourth international alliance MyPoints has entered in the past 12 months. Other initiatives include MyPoints Europe, a joint venture with Experian, and private loyalty programs with StarMedia Network and Sweden Post.