Search Results for: loyalty

Catalina Marketing Corp., St. Petersburg, FL, and Fuel Marketing Solutions Inc. (FMS), Dallas, have settled a patent infringement and unfair competition

J. C. Penney Co., Inc., the Plano. TX-based cataloger and retailer, has formally named Allen I. Questrom chairman/CEO.Loyalty and direct marketing service

Here’s an example of the message I was trying to relay in my June column (“Who You Calling a Promotions Agency?”), that marketing agencies trying to distance

Announcing finalists for the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns and

US OPEN SPONSORS TAKE THEIR GAMES OFF THE COURT WITH ACTIVATION STRATEGIES WORTHY OF A GRAND SLAM EVENT.Once a year – and only once a year – Manhattan

Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building

It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.

Tips for creating online brand identityOne thing is sure about business-to-business direct marketing: Few successful companies are following exactly the

While multichannel shoppers – those that make purchases from a marketer via more than one medium, such as telemarketing, catalog or the Internet-seem

Results of a recent Direct Marketing Association study found that e-mail is one of the most effective tools for Web marketers.The same results indicated